marketing
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Your Nostalgia Campaign is Too On the Nose
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4 min read
The sign on a local McDonald’s reads: Famous faves priced to save Something about this line strikes me wrong. Very much so.
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It doesn’t count as the right thing
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1 min read
If you stop doing it for other reasons. Our recycling center has stopped taking glass. A sign posted on the locked dumpster said: Due to a drop in demand, we will not be taking glass for the foreseeable future. Now the dumpsters are gone entirely. I understand that “free” recycling is paid for by the…
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The New Coke Effect
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2 min read
One of the world’s most famous failures was “New Coke”. It is often trotted out as a reason people don’t like change: a colossal mistake in which the Coca-Cola Company dared to change their signature drink. As the story goes, the change was a failure and the world went back to normal. Except that isn’t…
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Violence is not a given
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3 min read
I used to play over 30 hours of video games per week, so as a former gamer, the recent Supreme Court decision overturning a California ban on violent video games on free-speech grounds makes me happy. I’m predisposed to supporting a maligned and misunderstood industry. However, it is how the industry won that is deeply…
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Why I like Wikileaks
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5 min read
Unless you live under a rock, you’ve heard something about Wikileaks. And chances are just as good that you’ve formed an opinion about the website. Whether it is a beacon of hope or a traitorous organization, the public, and especially the media, has made its opinions known widely and swiftly, with each new unveiling of…
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I love the NFL Draft. Anyone that has been around me in March and April over the last few years knows that I get pumped for this crazy ritual. I record the whole thing, try to follow along and keep track of where players go. I get into the lives of these guys and what…