Make a New Normal

The Economy of Small Nothings

a minimalist photo of a phone; the email app open and the mailbox is empty.
a minimalist photo of a phone; the email app open and the mailbox is empty.
Photo by Solen Feyissa on Unsplash
  • All-hands meetings are costly.
  • Principals meetings are less expensive.
  • Memos are inexpensive.
  • E-mails are cheap.
  • Texts are nothing.

Of course, these values ignore other aspects of labor costs. Like emotional and spiritual labor. Nor do they account for different expectations. Many are pressured to check email at night. And nobody measures the volume of communication. Or speed. Not to assess cost.

Digital communication has gotten so easy, we expect it; so cheap, it’s disposable; so normal, we don’t value it. In a functional sense, digital communication is worth nothing.

So how can nothing be so heavy?

Either it isn’t actually nothing
or one’s value of it should be nothing.

People sending that email or text believe it is something.
Which is not nothing.