advertising
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He is Risen!
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5 min read
The sign seemed pretty mundane. But they have no idea how their advertising defangs the power Easter can have for Christian communities. There’s a certain Methodist church I pass daily. They have an electronic sign which can display upcoming events and fancy graphics. It’s the kind of thing which inspires in me both jealousy and…
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Your Nostalgia Campaign is Too On the Nose
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4 min read
The sign on a local McDonald’s reads: Famous faves priced to save Something about this line strikes me wrong. Very much so.
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Who Deserves to Die?
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3 min read
Have you seen one of these posters? We’ve moved to a small town, so I haven’t. This new campaign, with posters popping up in major cities across the country is two things that really get me excited. First, it is a guerrilla marketing campaign that arrests each person that sees a single poster. You stop,…