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Much more than a logo
When a company tries to update its logo, it is threading a needle. How we measure the response, though, can be far from the reality.
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Ordering Pizza
We often treat the “old ways” as simple and the new as complex. But this takes for granted just how much we took for granted.
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Stop with all the talk of normal
With all the talk of “returning to normal” and the effects of living in the pandemic, normal is doing a lot of the heavy lifting.
